One of Dulux’s 2014 Colour Trends ‘Urban Folk’ was unveiled at the National Home Improvement Show at Olympia last weekend. I was asked to design the exhibition room set based on this new trend.

So what is ‘Urban Folk’ I hear you ask?

Here is some background on the Urban Folk colour trend from Dulux: ‘The art of storytelling has been a longstanding tradition over the years, passed down through generation upon generation. The Urban Folk trend brings a modern spin on this old pastime and taps into our desire to tell our story through our treasured possessions that have been inherited and acquired throughout the years. The colour palette is alive with friendly and robust shades which feel very familiar but look very new. Rich tones of plums and damsons, contrasted with ochre tones and petrol blues can brighten up any space during these dark and dull winter months. Urban Folk follows the traditional format of folk art and encourages the use of unique, freehand decoration and motifs. Think hand-painted headboards, rugs and wall stripes to really add the wow-factor to any room. To complete the look, display unique ornaments all around your space and compliment with Scandinavian inspired design and hand-woven fabrics.’


So, here’s how I started to develop the concept of how the room set would look: Urban Folk Roomset - sketch plan and elevation DDS - Urban Folk Roomset [Autosaved]

DDS - Urban Folk Roomset - paint colours

A big feature of the roomset was to have a painted floor motif. The inspiration came from these crochet designsDDS - Urban Folk Roomset 2 [Autosaved]

Here’s the finished result – you can see some of the work-in-progress in this short video:

Dulux Design Drop Urban Folk Room Set 5


Dulux Design Urban Folk Room Set 6